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What is LiquidateNow?

LiquidateNow is a liquidation service powered by Via Trading that helps businesses convert excess, distressed, or returned inventory into cash—quickly and cost‑effectively.

✅ Who is LiquidateNow for?

Ideal clients include:

  • Manufacturers, distributors, department stores with excess or customer-returned merchandise

  • Businesses closing locations or with ongoing warehouse storage costs

  • Financial institutions, logistics providers, nonprofits with surplus goods

  • Sellers with large lots suitable for flexible liquidation

  • (Not ideal for small lots or regular product lines) 


🌍 Why use it?

  • 360° liquidation: combining marketing, sales, logistics, warehousing, and reporting 

  • No upfront costs—liquidate risk-free and avoid out-of-pocket expenses 

  • Access to a global network of over 675,000 wholesale buyers in 80+ countries 

  • Customizable solutions for any product type or condition, channel conflict protection 

  • Real-time tracking, fast payouts, and dedicated customer service 


🚀 How does it work?

  1. Submit your inventory: complete a simple form with details on type, condition, location, and quantity 

  2. We propose a liquidation plan: tailored recommendation on which method (One Buyer, Several Buyers, Hundreds, Auction) best suits your needs 

  3. Liquidation channels:

    • Direct to one buyer or a handful of buyers

    • Case/pallet sales to hundreds of buyers

    • Monthly live auctions at the warehouse 

  4. Receive payment: Options include lump sum, weekly pay‑outs, or auction proceeds—all with no fees upfront


🌐 Sales & Marketing Channels

Your inventory will be actively promoted through:

  • A 240,000 sq ft walk‑in warehouse and showroom in Los Angeles

  • Product listings on ViaTrading.com (70–100k monthly unique buyers) and 3rd‑party marketplaces

  • Email campaigns to 135k–675k+ global wholesale buyers

  • Trade show displays and targeted outreach via a specialized sales team 


🛡️ Key Advantages

  • Trusted service: Via Trading, the parent company, has been liquidating for 12+ years and $1 billion+ in goods

  • Transparency & control: live inventory tracking, reporting, and automated notifications 

  • Brand protection: prevents channel conflict and preserves customer relationships