What is LiquidateNow?
LiquidateNow is a liquidation service powered by Via Trading that helps businesses convert excess, distressed, or returned inventory into cash—quickly and cost‑effectively.
✅ Who is LiquidateNow for?
Ideal clients include:
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Manufacturers, distributors, department stores with excess or customer-returned merchandise
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Businesses closing locations or with ongoing warehouse storage costs
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Financial institutions, logistics providers, nonprofits with surplus goods
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Sellers with large lots suitable for flexible liquidation
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(Not ideal for small lots or regular product lines)
🌍 Why use it?
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360° liquidation: combining marketing, sales, logistics, warehousing, and reporting
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No upfront costs—liquidate risk-free and avoid out-of-pocket expenses
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Access to a global network of over 675,000 wholesale buyers in 80+ countries
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Customizable solutions for any product type or condition, channel conflict protection
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Real-time tracking, fast payouts, and dedicated customer service
🚀 How does it work?
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Submit your inventory: complete a simple form with details on type, condition, location, and quantity
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We propose a liquidation plan: tailored recommendation on which method (One Buyer, Several Buyers, Hundreds, Auction) best suits your needs
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Liquidation channels:
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Direct to one buyer or a handful of buyers
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Case/pallet sales to hundreds of buyers
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Monthly live auctions at the warehouse
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Receive payment: Options include lump sum, weekly pay‑outs, or auction proceeds—all with no fees upfront
🌐 Sales & Marketing Channels
Your inventory will be actively promoted through:
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A 240,000 sq ft walk‑in warehouse and showroom in Los Angeles
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Product listings on ViaTrading.com (70–100k monthly unique buyers) and 3rd‑party marketplaces
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Email campaigns to 135k–675k+ global wholesale buyers
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Trade show displays and targeted outreach via a specialized sales team
🛡️ Key Advantages
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Trusted service: Via Trading, the parent company, has been liquidating for 12+ years and $1 billion+ in goods
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Transparency & control: live inventory tracking, reporting, and automated notifications
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Brand protection: prevents channel conflict and preserves customer relationships